IN
AMERICA, THE LITTLE GUYS CAN STILL TAKE ON THE BIG GUYS — AND WIN
I will share my
opinions on the recent elections with you when all the media pundits
have stopped to catch their breath and I can be sure the political
consultants have crawled back into the mud holes from whence they came.
It’s just too noisy right now.
In the meantime, let
me relate to you a true story about how a group of local citizens took
on the biggest bank in the nation and tanned their pinstriped fannies.
There is a moral to this tale.
It started
innocently enough when the Alapaha Area council of the Boy Scouts of
America, headquartered in Valdosta, asked Charlotte-based Bank of
America Corp. for a $1,000 donation. Now, a thousand dollars to a bank
with over one trillion dollars in assets doesn’t even qualify as pocket
change. They spend more than that on towels for the executive washrooms.
So, imagine the shock when the Scouts were told “no.” The bank’s
foundation, responsible for doling out the money, said the BSA
discriminates against homosexuals because they won’t let them be Scout
leaders. Therefore, there would be no check in the mail.
That should have
been the end of the story, but it was just the beginning. The corporate
suits forgot who they were dealing with. If folks in South Georgia can
handle sand gnats and humidity that you can cut with a knife, they sure
aren’t afraid to take on a big corporation like Bank of America.
Matt Hart, the scout
executive for the Alapaha council, wrote the bank after the refusal and
said, “Every nonprofit organization serves a specific audience, as does
Scouting. To open membership to those who do not share the values of the
Scout Oath and Law would violate our constitutional right to freedom of
association.” He pointed out that other nonprofits restrict membership,
including gender, race or other practices. He also slyly mentioned that
a young boy doesn’t have the right to join the Girl Scouts. Ouch!
People in Valdosta
began closing accounts at the local Bank of America office, including
the Alapaha council, which happened to be a pretty good customer of the
bank. Andy Smith, a Valdosta attorney who is president of the Alapaha
council and a longtime customer, closed his account and fired off a
letter to bank chairman Ken Lewis, saying, “You say you seek diversity,
and then you try to stamp it out by making everyone follow your policy
line. This is a terrible way to run a bank in Valdosta.” Frankly, it is
a terrible way to run a bank anywhere.
In the end, the bank
blinked and wound up giving the Alapaha council $1,700, instead of their
original request of $1,000. They also changed a donation policy that
practiced reverse discrimination. And the Scouts’ policy is still the
same as it was before the big hoo-hah with Bank of America.
So what is the moral
to this story? Actually, there are two. First, in our country, the
little guy can still take on the big guys and win. Most folks would have
thrown up their hands and just railed at the injustice of it all. The
Alapaha council decided to challenge the policies of the largest bank in
the country — and they won.
Second, no
institution — including utilities, retailers or even the news media —
can be an effective player in the local community when key management
decisions are being made in some corporate treetop in some distant home
office, far, far away from living, breathing customers. It seems that in
all of their merging and consolidating, the bureaucrats at Bank of
America had overlooked this very important point.
I am delighted at
how this story turned out. The Boy Scouts will positively influence more
young people in the communities they serve than all the mega-banks and
gay rights special-interest groups on the planet. They will also stand
up for their beliefs.
A wise old manager
once told me, “In the corporate world, we take advantage of the weak and
the strong take advantage of us.” It worked in Valdosta. It can work
anywhere.
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