While
I have been sitting around fretting about some big-shot CEO borrowing my
stock portfolio to build a castle in the Alps or Arab terrorists hatching
a plan to crash airplanes into all the tall buildings in Bogart or if
America’s sweetheart, Rosie O’Donnell, will ever be allowed to join the
Augusta National Golf Club, I find that Atlanta has been wrestling with a
issue that makes my worries pale in comparison. Georgia’s beloved capital
city has an image problem. Imagine that.
Happily, the Atlanta Convention and Visitors Bureau has announced an
advertising campaign using local celebrities that the ACVB hopes will make
you sit up and take notice of all the positive benefits the city has to
offer. Hurrah!
When I
heard the news, I was positive that the bureau would make me one of their
first calls. The phone never rang. Maybe they don’t think I am a
celebrity. That hurt. Then I remembered that I don’t live in Atlanta and
they probably think I don’t care about the city. That hurt, too. But,
hey, if I am anything, I’m a good sport. To show there are no hard
feelings, I decided to whip up a few commercials on my own for the ACVB
that I guarantee will have the whole world talking about the Next Great
International City (after Charlotte and Orlando and Savannah and a few
dozen others).
Before
I go too far down the road with this project, I thought I should run these
ads by you. You are now what the advertising pros call a test market, and
when my commercials are a smash hit you can rightly take your share of
credit for their success. Just one more reason to read this space every
week.
Stand
by for Commercial Number One: “Hello, I am Bill Campbell. I used to be
mayor of Atlanta and under my leadership during the 1996 Olympic Games the
city looked like a Third World flea market. Also, you should know
Atlanta’s sewer system is so bad that when you flush a toilet, it blows
all the manhole covers off the street. That alone is worth a trip to our
fair city.”
Commercial Number Two: “Yo! I’m Reggie. I am a spokesperson for the
homeless people, which is a polite term for those of us who hang around
downtown Atlanta and harass you for money. Anytime some Chamber of
Commerce type suggests we give the city a bad image and that we ought to
get jobs, the do-gooders come out of the woodwork to defend our God-given
right to be public nuisances. That scares the hell out of the suits. By
the way, when you come to Atlanta, bring cash. No checks please. I just
fired my bookkeeper.”
Commercial Number Three: “Hi, I’m Billy Payne. I brought the Olympics to
Georgia and while I am too classy to say it, my friends will say it for
me: Atlanta blew a great opportunity to shine before the world. The local
government and the business community just wanted to make a buck off our
efforts. The Atlanta newspaper worked tirelessly to make the world safe
from Izzy, our woebegone mascot, and tried their damnedest to find us
doing something illegal. They failed miserably on all accounts. Their
efforts did cost the city a chance for an Olympic museum that you would
have enjoyed. But don’t despair. You can still come to Atlanta and watch
Reggie shake down tourists.”
Commercial Number Four: “Hi ho. My name is Elton John. I play the piano
and sing and wear weird glasses. I am the closest thing Atlanta has to a
real celebrity, which is kind of sad. I love everybody. I think
that makes me ambidextrous.”
Commercial Number Five: (In unison) “We are the members of the state
Legislature. If we are re-elected, we promise we will stay in Atlanta
most of the year and do meaningless busy work. That’s the bad news. The
good news is that while we are there, it should simultaneously raise the
IQ level of both Atlanta and our respective hometowns.”
If you
like these celebrity commercials, please let the Atlanta Convention and
Visitors Bureau know. Just be sure that you tell them the ads were
your idea. Or Elton John's. Otherwise, I have a felling they
will never see the light of day.