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I
usually leave economics lessons to the professors
but
I feel compelled to state an untold truth about the deregulatory
environment in our country: Deregulation isn’t necessarily in your
interest. Deregulating industries and markets is in the interest of
the corporations, their largest customers and people who own the
company’s stock. (Everybody who wanted natural gas deregulated,
please raise your hand.)
In
the early days following the breakup of the Bell System, a group of Baby
Bell CEOs met with a member of Congress to plead for less regulation.
The congressman was clearly dubious and asked what new services the
companies would offer their customers if freed of regulatory restraints.
There was a short pause, and then one executive blurted out, “Whatever
would make us money.” Give him high marks for being honest, even
if not politically astute.
I was in Washington during the days when airline deregulation was being
rammed through Congress, amid glowing predictions from economists and
industry executives about how unfettered competition among the airlines
would benefit the American public. Fritz Hollings, the irascible
senator from South Carolina, was totally unconvinced. The day the law goes
into effect, Hollings said, the airlines will drop small cities from their
routes and concentrate on the largest markets. History has proven
Hollings more right than wrong.
Am I advocating more government control of private industry?
Absolutely not. We already have more government bureaucrats than we
have tasks for them to do. I am saying that as much as we all would
like for things to be black or white, deregulation has a lot of gray in
it. It isn’t all bad but it isn’t all good, either.
When we deregulate our airlines, our trucks, and our gas,
electricity, telephone and cable services and let the free market work,
three things tend to happen. First, as Senator Hollings correctly
predicted, deregulated businesses tend to follow the Willie Sutton
economic theory. Sutton, a notorious gangster of the 1930’s was
asked why he robbed banks. “Because,” he said, “that is where
the money is.” In the deregulatory world, companies make more
money from large commercial customers and companies would rather ply their
trade in the Atlantas of the world than the the Hahiras.
Shareholders, many of them large institutions, are looking for bottom-line
results. That, friends, is the bottom line.
Second, while the clarion cry of those companies pushing for
deregulation is “more customer choice”, fewer companies are offering
us fewer choices these days. The seven Baby Bells brought forth from
Ma Bell in the bright promise of telecommunications competition just 18
short years ago are now four, with two-thirds of the local phone lines in
the country under the control of two companies – Verizon and SBC – and
more consolidation is certain in the future. Cable systems, freed
from regulatory pressures, are raising rates faster than they are raising
the quality of their customer service. Our choice of airlines has
diminished to a handful of carriers who dominate the major hubs,
controlling prices and discouraging competition.
Third, in their enthusiasm to increase profits and satisfy their
shareholders, companies will enter businesses about which they know
little, if anything. Witness the plethora of marketers that fell on
their collective faces after promising us the moon when the natural gas
fiasco began. Witness AT&T’s less than impressive foray into cable
television. Two decades ago, The Phone Company was the very model of
superb service, as well as being a good citizen in every city and hamlet
they served. Today, AT&T is fighting for its corporate life
and you and I aren’t necessarily better off for it.
The genie is out of the bottle. Deregulation is here to stay.
But industry needs to level with us when they talk about the benefits of
deregulation, which is primarily for their stockholders and their big
customers. The rest of us are somewhere down the food chain.
A newspaper reporter recently asked the CEO of a corporation that is
vigorously pursuing deregulation how he would determine if his company
would make further acquisitions. His answer was telling.
“At the end of the day,” he was quoted as saying, “will your
shareholders be better off?” Not the customers. The
shareholders. Willie Sutton would have been proud. |