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Haul
out the pine tar! Limber the muscles! Grab the horsehide and swing the
lumber!
It is
baseball time again! Time to once again greet America (On Line)’s team –
the Atlanta Braves!
Hope
springs eternal. Over the past few years, our heroes have smashed our high
expectations like Mark McGuire smashes fastballs. But this year may be
different. Granted the combined age of the pitching staff nearly equals the
cost of a field level ticket to a Braves game and last year, Chipper Jones
made more errors at third base than Bill Clinton made bad pardons, but they
did sign New Zealand’s best softball player. That is real progress.
I spent
much of the off-season talking to a number of experts about the Brave’s
chances for success this year. What follows is their view of how they think
the team will fare this season.
Q: The
Braves have come close to winning the pennant and World Series on a number
of occasions over the past decade but fell short. What about this year?
A: It
depends on getting rid of the distractions that have plagued them in the
past. With Ted Turner having ditched Jane Fonda, fans won’t feel compelled
to do a wimpy Tomahawk Chop out of deference to her political views. The
trainers have strict orders to stuff John Rocker’s mouth with old newspaper
clippings and then tape it shut. This will allow the Concerned Black Clergy
to move on to other things like their heroic efforts to get Jesse Jackson to
open up his Rainbow Coalition books for audit. All of this should help the
team.
Q: I
understand that ticket sales are down this year. What factors contributed
to that?
A: The
new owners, AOL/Time Warner/Ted Turner/Looney Tunes, forced the Braves to
raise ticket prices this year because of increased costs. They found out
that it takes a lot of money to pay Chipper Jones and the guy that says,
“You Got Mail!” Unfortunately, because of the price increases only 817
people can afford to go to the Games this year.
Q: Any
plans to increase attendance?
A:
Absolutely. No team has better promotions planned for this year than the
Braves.
Q: Can
you give our readers some examples?
A: There
is no doubt the best will be Ted Turner Insult Night. At each home game,
some lucky fan will be selected to visit Turner’s box where he will insult
the winner and their family. The beauty of this promotion is that it
doesn’t matter what your religious beliefs, your ethnic background or your
skin color -- Turner will have an appropriate insult. It should be a lot of
fun. In addition, those who have been insulted the worst, will be invited
back for Ted Turner Half-Hearted Apology Night at the end of the year.
Q: Any
other promotions that stand out?
A: There
are a couple. One is Nuclear Disarmament Night. The 817 people who can
afford to come to the games will yell out their favorite country and Turner
will go and personally disarm that nation’s nuclear weapons. There is a
little concern in the organization about this promotion. If Turner pushes
the wrong button, it will severely impact the opportunity for future Insult
Nights because neither he nor the rest of us will be around.
Also, the
Braves haven’t forgotten those fans that can’t afford a ticket, which is
most of the rest of the world. These folks can participate in the What a
Stupid Question phone-a-thon with Braves announcer Skip Caray before each
game. This promotion works much as Insult Night only you don’t have to be
present to be made to feel unimportant by a member of the Braves
organization.
Q:
Speaking of unimportant, there are concerns that because of increased ticket
costs and the fact that the World Series is played at 2 AM in December,
Major League Baseball isn’t building a fan base with young people who are
vital to the future of the game. Is that true?
A: Who
cares.
Q:
Finally, assess the team’s chances this year.
A: The
hitting and defense should be okay. Pitching will be strong but the bullpen
will be a question mark. However, their biggest problem seems to be
psychological. The Braves sense that the new owners at AOL don’t have a lot
of confidence in the team’s chances this year.
Q: Why
is that?
A: AOL
has just announced that it has leased Turner Field from July through October
for NASCAR Racing. |